1. How was your brand born? Tell us about your background and how you started your job.
Three girls, three friends: Ida, Marta and Reneè. United by school, projects and imagination. Coming from different worlds: Ida worked for many years in corporate communication, Marta is an archaeologist who has always breathed an air of fashion watching her mother who designed for the Roman fashion houses of the time and Reneè also worked for many years in the knitwear factory. family's. Together they begin the adventure of a clothing project in a "free space": the Testaccio market. Yes, precisely the fruit, vegetable, fish and flower market ... And it is precisely here, among the scents and colors of the market, that the three members offer their handcrafted clothing in which they bring a wealth of very different experiences and sensibilities , but united by the same taste for essential and soft lines, for an informal style and for quality fabrics.
2. 3 adjectives to define your Brand
BancoTrentaquattro creations are proposed with simplicity, freshness and originality. Simplicity conceived by those who have observed other women with their needs and their weaknesses. The characteristic freshness of Italian fabrics, natural and inspired by the colors of the Mediterranean. The originality that comes from experience and practicality. BancoTrentaquattro lines are fluid, elegant, timeless, essential like those garments that, bought by mothers, can also be happily worn by daughters. Informal elegance, non-designer style, tailored cut and attention to detail.
3. Which is your creation to which you are particularly attached or which represents you the most?
There Rebecca has always been the iconic item of BancoTrentaquattro. T-shirt-shirt in viscose or synthetic fabric, with a trapezoid shape gracefully marks the breast and then falls softly on the hips, a row of buttons in front gives it a retro flavor. Comfortable all year round, it is a real passe-partout that dresses without committing.
4. How do you imagine your work / brand in 5 years?
This past year has posed significant challenges, also paving the way for new ways of experiencing handcrafted creations and shopping in the near future. The context of the Testaccio Market gives added value to BancoTrentaquattro garments because it represents a continuous exchange of stimuli and news and, in this perspective, BancoTrentaquattro sees its future in creating a network both material and immaterial, carrying out online and physically those connections and those bonds that are created between the stalls of the market with the people who live there every day.