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1. How was your brand born? Tell us about your background and how you started your job.
My brand was born by chance when I move from Veneto to Rome. After working for several years in Milan as a consultant for important fashion companies, I got married to a Venetian transplanted for work and I came to live in Rome. For some time I kept going up and down and then with the birth of my second daughter I stopped. But I am a hyperactive with a great imagination and I started for fun making very special frames that I gave to friends, my husband amused by my new business for my birthday gave me the domain of what would become my brand. ...
2. 3 adjectives to define your Brand.
Colorful, naïve, exclusive, cheerful, globetrotter
3. Which is your creation to which you are particularly attached or which represents you the most?
The frames that marked the beginning of everything and the bags 
4. How do you imagine your work / brand in 5 years?
I don't imagine it, I live it day to day, I always look for new things, curious, when I am fascinated by something, I build a product with it. If I don't find the one that “activates” my imagination I prefer to do nothing. Mine are all different unique pieces.

Name of the Founderand: Diamante Zavagli Ricciardelli
Foundation year: 2012 - 2013
Production place: Rome - Ibiza
Contacts: info@didiworld.it

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