1. How was your brand born? Tell us about your background and how you started your job.
Eirén is the emerging brand created by Irene Carboni in 2017, after long journeys of discovery and research between Europe and India. A Slow Fashion project, where design, craftsmanship and sustainable ethics play a primary role. The up cycling of quality fabrics "lucky fabrics", and the search for precious processes and fabrics in India, blend perfectly, giving new value to unique products in respect of taste and tradition.
Irene Carboni, born on 15.08.1987 in Rome, is a Product designer. After graduating from the European Institute of Design in Rome, she stays for long periods in India over a period of 5 years, where, traveling between fairs, villages and big cities, she develops collections that tell all the nuances of Indian textile craftsmanship and are finished with Italian taste and experience.
2. Three adjectives to define your Brand.
Eclectic, slow and ethical.
3. Which is your creation to which you are particularly attached or which represents you the most?
The bags, handmade with a mix of unique fabrics and colors.
4. How do you imagine your work / brand in 5 years?
I imagine it as a niche brand, even more driven towards the search for textile craftsmanship in the world, and concentrated in the fusion of it for the creation of unique garments.