A selection of niche Italian designers and artisans. BUY ONLINE


1. How was your brand born? Tell us about your background and how you started your job.

Rural was born by chance during a leather workshop I organized during this difficult period of pandemic, post lockdown. A great need to express my creativity and imagination, combined with the desire to do something useful and functional, meant that I made my first mask with the scraps of leather from that workshop. The support of my friends and family encouraged me to perfect the design, resulting in an elegant product of the highest quality, but above all 100% sustainable.

2. Three adjectives to define your Brand.

Sustainable, handmade, unique.

3. Which is your creation to which you are particularly attached or which represents you the most?

Each piece is unique in its color and in its skin and it is precisely for this reason that I am particularly attached to each of my creations. Each product is handmade with the best leather processing scraps collected one by one by Italian artisan ateliers. Each piece is unique, no two are alike. Therefore I am fond of every single creation and it is almost difficult to let them go, but I do it with the heart.

4. How do you imagine your work / brand in 5 years?

A line of accessories or 'necessary' objects, created with recycled materials.


Name of the Founderand: Giulia Vando
Foundation year: 2020
Production place: Rome
Contacts: https://www.instagram.com/rural_shells/

Sorry, there are no products in this collection.

English en